A web interface designed to reflect the brand character of an advertising consulting company, balancing a strong first impression with intuitive information delivery.

The main challenge was maintaining a brand-appropriate visual tone while creating and refining custom imagery and keeping the overall design system consistent.

I used Figma to define a consistent design system, organize image styling guidelines, and design layouts that improved visual flow and content delivery.

• 1Strengthened brand recognition through visual consistency
• 2Improved user understanding through better content structure
• 3Increased collaboration efficiency through component-based design